Experience That Moves the Needle
After 30 years building revenue strategy and brand partnerships across the sports and entertainment space, one conviction has proven true: organizations grow faster when strategy is disciplined and evolving, leadership is aligned, repeatable systems are built to scale, workflows optimized, and relationships are managed with intention. When any of those pieces slip, momentum stalls — and that's where the right guidance changes everything.
SWISH Advisory Group was founded to provide that kind of leadership, partnering with brands and properties to sharpen go to market strategy, strengthen decision making, and enhance or build systems that help to manage sustained revenue. When clients need immediate short term support, Troy can step in as a fractional revenue, sales, or strategic partnerships lead to get things off the ground, stabilize direction, or accelerate growth sprints for defined term campaigns.
Professional Background
Troy's career spans three decades at the intersection of sports, entertainment, and brand strategy — from senior college athletic department and multi-media rightsholder revenue positions, national partnership sales leadership to advising properties, venues, and B2C/B2B brands. His work centers on optimizing go to market strategy, audit and recommend resources built for success, finding partnership fit, and revenue leadership. All built with the goal of generating sustainable growth for client partners.
Areas of Expertise
Who We Help Most
2024–26 Partnerships Secured While at TPG
- Amazon Prime Video — National NFL/TNF Streaming Video Partnership promoting each NFL game of the week in all 50 states
- Academy Sports + Outdoors — Streaming Video Partnership rotating annually between a national and regional all ASO store states delivery strategy
- US Army, Army National Guard, Marines, USAF — Multi-State lead generation focused live event + digital programs
- Spalding, Wilson, Rawlings, Baden, Select Soccer USA, Mikasa, Molten — State-Level Post-Season Official Sports Ball Partnerships
- BATS-TOI — NFHS National Official Wrestling Category Headgear Partnership
- Northwest Designs Ink, Pepwear, EA Graphics, MSP & MSP Designs, Fine Designs — Statewide Post-Season Apparel and Merchandising Partnerships
If your company is exploring new ways to build, accelerate growth, find new revenue streams, or need fixed-term sales leadership, let's connect. We respond to every inquiry within 48 hours. Send us an emailinfo@swish-ag.com
Trusted by teams, properties, and brand partners to lead conversations from the boardroom to the negotiating table.
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